Vegan entrepreneur, athlete, and advocate Heather Mills has invested in a plant-based business that makes healthy shakes.
The investment - in plant-powered nutrition specialists Fit Delis - is Mills' second under VBites Ventures - her private, direct-investment portfolio aimed at helping early-stage plant-based businesses (including, but not limited to those in the food, clothing, cosmetics and toiletry sectors). Mills founded the portfolio in a bid to support
Heather is dismayed by the plight suffered by so many innovative and promising plant-based brands, in particular with the soaring costs of property and the real scarcity of 100% vegan manufacturing operations. To address this, VBites Ventures has invested heavily in its own completely plant-based factories to allow it to assist its investments in achieving their fullest potential but retaining their small-company feel and, most importantly, retaining the majority shareholding for the ambitious founders who have started them.
Fit Delis products are currently available to order online, but the brand has plans to start distributing its products in stores soon.
Speaking exclusively to Plant-Based News, founders Thomas Forster and Sam Friskey said they were 'delighted' to be partnering with VBites Ventures and Heather Mills.
They added that they are looking forward to leveraging VBites' extensive network, 100 percent-vegan manufacturing facilities and pioneering food-science team to help spread the Fit Delis message worldwide.
Speaking about the product, they said they have created 'the cleanest, all-natural supplement range which is both great-tasting and packed full of healthy properties'.
PBN interviews Heather Mills. Subscribe to PBN's YouTube Channel here
Speaking at the investment closing ceremony hosted at bankers Coutts & Co. in London, vegan investor Heather Mills said: "This is a really exciting investment for me. As a gold-medal-winning vegan athlete and the holder of several world records, I know how hard it is to get the right mix of nutrition and protein from plant-based sources.
"It is possible, but it has always required relentless dedication and planning.
"What the Fit Delis team is doing to help bring 100 percent vegan nutrition to everybody is really worthwhile, and I am delighted to be helping them on their journey to bring vegan nutrition to everyone in the world."
VBites Ventures will be announcing further investments in the coming weeks.
Early-stage plant-based businesses who might be interested in receiving investment from VBites Ventures should complete the form here
Maria is the head of written content for Plant Based News. Also a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.