Excitement Mounts Over Retail Giant Tesco's Executive Director Of Plant Based Innovation

Times are changing - and people are getting excited
Sarno wants to make plant-based mainstream (Photo: Tesco)

The last year has seen huge innovation in the plant-based sector, with retailers and restaurants starting to offer vegan options across the board.

One of the biggest news stories in this area was the appointment of self-described ‘plant-pushing’ chef Derek Sarno as Executive Chef-Director of Plant Based Innovation for UK retail giant Tesco.

Sarno has enthusiastically embraced the role, and took to the stage at this week's Compassion In World Farming's Extinction and Livestock Conference.

Social media

His appearance on stage prompted excitement on social media.

The Vegan Strategist Tobias Leenaert took to Facebook to write: "Derek Sarno is the director of plant-based food innovation at Tesco (yes, there now is such a position!) and does magic with mushrooms."

PBN Co-founder Robbie Lockie added: "Derek Sarno is the new director of plant-based food innovation at Tesco, he does incredible things with mushrooms. 

"Exciting times ahead! #extinction17."

Derek's delicious dishes are inspiring for vegans and non-vegans alike (Photo: Tesco)

New chapter

Blogging about the position earlier this year, Sarno wrote: "I’ve accepted a new role as Executive Chef-Director of Plant Based Innovation for Tesco.

"And wouldn’t ya know it, they’re the world’s third largest food retailer. Yep, that means I’m moving to the UK and starting a new chapter. 

"I’m grateful to have the support of such awesome friends, family and the wicked healthy community." 

Stay tuned for PBN's upcoming interview with Derek Sarno.


Mouthwatering Vegan Cheeseburger Pie To Launch In London

Plant Based Jackfruit Business Wins Virgin Media Competition

Burgers At New 'Seitan's Grill' Described As 'Incredible'

Sign up for our newsletter to get the best of Plant Based News delivered to your inbox weekly.
PBN Academy launches with a selection of simple courses on health and wellness, how to rise a child vegan, reversing type-2 diabetes with diet and more. Join free today

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

(c) 2019 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day