Cult skincare brand Drunk Elephant is now cruelty-free certified - and will carry the 'leaping bunny' logo.
The US brand, launched by entrepreneur Tiffany Masterson, arrived in the UK at the end of last year in Space NK.
Most of the products are vegan - but some, including C-Firma Day Serum; Umbra Sheer Physical Defense SPF 30; Umbra Tinte Physical Defense SPF 30; Lippe; and Pekee Bar contain animal products including honey and beeswax.
Posting an image of Drunk Elephant products on Instagram, beauty blogger Cruelty Free Kitty wrote: "Did you know that Drunk Elephant is now certified by Leaping Bunny?
"They're also still independently-owned so they're not tied to any parent company that tests on animals."
Speaking about the certification, Cruelty Free International says: "The Leaping Bunny certification is the global gold standard for cosmetics, personal care products and household products. It is the only internationally recogniszed certification that requires a supplier monitoring system to be implemented by the brand, supply chain checking for animal testing right down to ingredient manufacturer level, adherence to a fixed cut-off date policy and acceptance of ongoing independent audits to ensure compliance."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.