The musician currently oversees a partnership between his company, October's Very Own [OVO], and Canada Goose - a controversial brand which uses coyote fur and goose down in its designs.
According to animal rights charity PETA, it has written to Drake, informing him that 'the fur on Canada Goose jackets comes from coyotes whose necks are crushed or whose legs are cut to the bone - making their deaths excruciatingly painful, terrifying, and prolonged'.
It added that geese also suffer immeasurably in the production of these garments.
WARNING: GRAPHIC VIDEO - Canada Goose garments involve extreme cruelty
The group believes Drake could 'do better'.
PETA said: "There's no excuse for an artist and role model of your caliber to disregard the acute suffering of these sensitive, feeling beings.
"Please cut ties with this company immediately, and moving forward, partner only with progressive brands that don't harm animals.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
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