US health-food brand, Dr. Praeger's, has announced the release a new range of plant-based meats.
While the brand already offers a number of vegan items - including Sensible Foods Four Potato Puffs, Root Veggie Hashbrowns, and Mushroom Risotto Veggie Burgers - the new high-protein range will carry the Plant Pure Protein label.
Offerings will include two plant-based patties, mock chicken tenders in three different flavors, vegan sausages, and Super Greens Veggie Nuggets.
The plant-based meats have been made using starches, legumes, vegetables, and pea protein - and all contain at least 10 grams of protein per serving.
Company CEO Larry Praeger said: "We're bringing clean ingredients to the growing meatless category and packing in the protein while loading up with real vegetables for added nutrition - without any of the fake stuff making headlines."
The New Jersey-based company is targeting an increasing market of 'flexitarians' - a similar approach to that of mock-meat giant Beyond Meat - as opposed to focusing on a niche market of strict vegetarians or vegans.
Praeger said: "Flexitarians are one of the fastest-growing groups out there.
"They want and deserve better tasting meatless products with ingredients they know and recognize. This is for them."
Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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