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This month, the popular TV show The Dr. Oz Show will be airing a series of episodes dedicated to wellness, titled January Jumpstarts. The series will include investigations focused on various topics such as the safety of e-cigarettes, the benefits of probiotics, and an in-depth look at the plant-based Beyond Burger. The TV segment will explore why the meatless burger “bleeds” and evaluate its similarities to beef.
This burger is made by the Bill Gates-backed company, Beyond Meat, headed up by Ethan Brown, who was interviewed by Plant Based News last October (shown below).
The Beyond Burger launched last May in the meat department of a Boulder, CO Whole Foods Market - where it sold out in under an hour - and has since expanded to other regions nationwide. The Dr. Oz Show is in its eighth season and is produced by Oprah Winfrey - who urged her 30+ million Twitter followers to go meat-free last August.
Thanks to VegNews for alerting me to this news story.
New report shows that the hamburger chain sources animal feed from deforested lands in Brazil and Bolivia
UK-based supermarket chain plans to take measures to persuade shoppers to eat less animal products
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Klaus is the editor and founder of Plant Based News.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.