"All the latest vegan news & interviews with thought leaders in the vegan movement"
(c) Plant Based News LTD - Reproduction without explicit permission is prohibited. All Rights Reserved.
Israeli-based branches of pizza giant Domino’s have switched their dairy-free cheese supplier, and are now using a vegan ‘cheese’ produced in the UK by VBites.
The chain has offered vegan cheese on its Israeli menu since the end of 2013, to cater to the country's five per cent of vegans.
While the vegan menu - which was developed in partnership with the Israeli Vegan Friendly Foundation - was met with enthusiasm, the cheese itself met with some negative reviews, so the company sought out a better alternative.
A panel of taste testers ranked VBites’ Cheezly as the best - leading the company to drop the previous option.
Ido Friedman, vice president of marketing at Domino’s, said: "We switched to VBites’ Cheezly because it’s considered one of the best dairy-free alternatives to cheese on the market today.
"In focus groups and taste tests, VBites’ Cheezly was the variety most preferred by the vegan crowd."
VBites produces eight different varieties of Cheezly, including a mozzarella-style and soy-free version.
The company also produces meat-free pizza toppings such as ‘beef’, ‘chicken’, ‘pepperoni’ and ‘chorizo’, all made from 100 per cent plant-based ingredients.
The pizza chain currently has 55 branches throughout Israel, which is said to have the largest percentage of vegans per capita in the world. .
Some of our articles are published as a team, which means the article has been produced by a collection of people rather than one author. If you have any questions regarding what is written above please contact us.
Since you're here...
...we’ve got a small favour to ask. Plant Based News is a FREE service that receives millions of views each week across Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If everyone who reads our reporting, who likes it, helps to support it, our future would be much more secure.
The store sells prepared meals and produce as well as a range of non-food goods
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.