Domino's NZ Adds Vegan Cheese After Being 'Blown Away' By Demand

The cheese is currently being trialed - and could become permanent if successful
Pizza with vegan cheese from Domino's New Zealand
One of the vegan options on offer at Domino's New Zealand (Photo: Supplied)

Domino's New Zealand is trialing vegan cheese as a result of massive demand.

If the trial - which launched today - is successful, the vegan cheese could become a permanent menu item.

The cheese is from Auckland-based company Angel Food, and is cholesterol free, gluten-free, soy-free and nut-free.


According to Domino's General Manager Scott Bush, the company launched a Facebook survey in March to ascertain whether there was sufficient interest in launching a vegan cheese option.

He said: "We were blown away by the response to the survey and for this product in general. At Domino's, we pride ourselves on our ‘hungry to be better’ mantra and listen to what our customers want.

"The popularity of, and demand for, vegan products has increased considerably over the years so it’s great we are now able to offer this high quality, non-GMO, plant-based vegan cheese."

Pizza with vegan cheese from Domino's Australia
The cheese launched as a permanent menu item in Australia earlier this year (Photo: Supplied)

Vegan cheese

Domino's NZ has launched two limited-edition vegan pizzas called the 'Vegan Vegorama' and the 'Vegan Veg Trio'. Customers can also swap vegan-cheese on other pizzas for an additional $2.99.

According to Scott Bush: "Our pizza sauce and bases are vegan-friendly so the pizzas on our menu can be altered to suit a vegan diet."

He added: "At the moment it's too early to tell if vegan cheese will be added to the Domino's menu permanently."


The NZ trial follows the successful Australian launch of vegan cheese. The company also ran a survey on its Facebook page, then tested out cheese from US brand Follow Your Heart.

After selling out of supplies, the company made it a permanent menu item, with Domino’s CEO Australia and New Zealand, Nick Knight, saying: "We knew the response was going to be big after the demand we saw for the product on social media but we had no idea it was going to be this big.

"We're excited that customers love this product as much as we do and that we have been able to source a cheese alternative that vegan customers have given their tick of approval on."

Sign up for our newsletter to get the best of Plant Based News delivered to your inbox weekly.
PBN Academy launches with a selection of simple courses on health and wellness, how to rise a child vegan, reversing type-2 diabetes with diet and more. Join free today

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

(c) 2019 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day