Made with love in London town.
"All the latest vegan news & interviews with thought leaders in the vegan movement"
(c) Plant Based News LTD - Reproduction without explicit permission is prohibited. All Rights Reserved.
Yogurt giant plans to spend less on dairy advertising and shift focus to plant-based company WhiteWave Foods, their new acquisition.
Danone plan to cut costs over the next three years by $1.1 billion, according to an announcement at their 2016 annual results conference last week.
CFO Cecile Cabanis stated that the marketing budget would be particularly affected, motivated by reduced dairy demand and increased milk prices.
In July last year, Danone announced its acquisition of food company WhiteWave, who last week revealed that its total net sales were up nine percent from last year. WhiteWave are the parent company of several plant-based brands including Silk, So Delicious, and Vega.
Klaus is the editor and founder of Plant Based News.
Anita Krajnc, the activist charged with giving water to a pig, has had the charge against her dismissed
Since you're here...
...we’ve got a small favour to ask. Plant Based News is a FREE service that receives millions of views each week across Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If everyone who reads our reporting, who likes it, helps to support it, our future would be much more secure.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.