Dairy Under Threat From Plant-Based Demand, Warns Industry Outlet

Farmers must 'respond better' to increasing consumer appetite for non-dairy protein
More consumers are starting to opt for plant-based milk

The dairy industry is facing a challenging time, according to an agricultural outlet.

A  piece in the Western Farm Press warns that the industry's 'days will be numbered' if bosses can't keep up with changing public appetites.

Plant-based

An article in the outlet says: "Until the dairy industry becomes more savvy with marketing, and can improve demand and better respond to the drive towards plant-based proteins by others in U.S. agriculture and abroad, its days are numbered."

Historical data from market research company Mintel shows that the US plant-milk market has been surging since 2012, seeing 61 percent growth, while dairy sales have plummeted by 15 percent in the same time.

Megan Hambleton, Beverage Analyst at Mintel explained: "The healthy positioning and messaging leveraged by non-dairy brands has made an impression on consumers who purchase both dairy and non-dairy milk."

Consumers are turning away from cow's milk

Growth

A March 2017 report by Mintel revealed that sales of dairy milk will continue to decline over the next two years - with US dairy sales predicted to drop 11 percent by 2020.

According to Mintel, part of the drop can be attributed to a growing awareness around how unhealthy consuming cow's milk can be for humans.

As dairy milk sales continue to decline, plant milk sales are predicted to keep increasing, with the market pegged to surpass $34 billion by 2024.

Sign up for our newsletter to get the best of Plant Based News delivered to your inbox weekly.
------

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Some of our articles are published as a team, which means the article has been produced by a collection of people rather than one author. If you have any questions regarding what is written above please contact us.

(c) 2018 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week on YoutubeFacebookInstagramTwitterour weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

Support Plant Based News

It's World Vegan Day