Dairy Farmer Says 'We're Worthless' As Milk Consumption Drops

The farmer says the market for dairy is shrinking
Dairy cows on a farm
Milk consumption is dropping

A dairy farmer has described herself as 'worthless' in a local media report about dropping milk prices.

According to the article in WKBN 27, times are difficult for dairy farmers amid dropping consumption and milk prices. "They're scraping the barrel and for some, it's proven to be too much," the piece says.

Calling dairy farmers 'broke', it quotes Betsy Musser, owner of Den Be Farm. She said: "I say we're worthless. We're producing more and more milk but consumption's dropping."

Lots of different vegan milks
Consumers are increasingly turning towards plant-based milk products

Dropping milk sales

There is data which has forecast that milk sales will continue to drop. According to research published earlier this year by Mintel, overall sales in the dairy milk category have fallen 15 percent since 2012.

In addition, non-dairy milk sales have seen a 61 percent surge since 2012, and are estimated to reach $2.11 billion in 2017.

A further report by Mintel has also predicted that sales of dairy milk will continue to decline over the next two years, with part of the drop being attributed to a growing awareness around how unhealthy consuming cow's milk can be for humans. The report added that as dairy milk sales continue to decline, plant milk sales keep increasing, with the market predicted to surpass $34 billion by 2024.

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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