'Cult' US Vegan Snack LÄRABAR To Launch In Sainsbury's Next Week

The brand, which offers more than 24 flavors in the US, is launching in the UK with three varieties - Apple Cinnamon, Banana Choc Chip, and Peanut Butter Choc Chip
The bars will launch in store next week

US vegan snack brand LÄRABAR is set to launch in the UK next week in Sainsbury's stores nationwide.

The bars, which will retail for RRP £2.90 multipack of three, will hit shelves on January 13. They are available on Amazon now.

LÄRABAR, which offers more than 24 varieties of bar in the US, will launch in the UK with three flavors:  Apple Cinnamon, Banana Choc Chip, and Peanut Butter Choc Chip.

Vegan snack bars

LÄRABAR was founded by female entrepreneur Lara Merriken in 2000, who said she was 'on a mission to help people eat well, get active and be present'.

Since then, the brand has become the fastest growing Wellness brand in the Nutrition category in North America, with sales hitting $200m in 2018.

"The LÄRABAR brand started with an idea I had back in 2000 after a hike in the Rocky Mountains of Colorado," Lara Merriken said in a statement sent to Plant Based News.

"I am now incredibly excited to see Larabar launch across the pond in January 2019, at Sainsbury's stores nationwide. I hope that the UK audience enjoys these delicious, real bars, made simply from fruits, nuts and spices in exciting and joyful varieties."

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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