Cult beauty brand Milk Makeup has announced it is now 100 percent vegan.
The brand, which was created in 2016, has never been tested on animals.
Now it has taken its cruelty-free credentials all the way, by ditching all animal products from its formulations.
According to Milk Makeup CEO and Co-founder Dianna Ruth: "There is no animal product or byproduct that doesn’t have a safe natural or synthetic alternative."
Products including collagen, gelatin, beeswax and lanolin have been replaced with plant-based ingredients including avocado oil and mango butter.
According to an announcement by Milk: "From day one, we've cared just as much about what we put in our products as what we don't.
"We're cruelty-free, paraben-free and 100 percent vegan."
The range is currently only available in the US.
Maria is the head of written content for Plant Based News. Also a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.