Cruelty-Free Brand Launches Vegan Barbie Make-Up Collection

The new vegan make-up line includes lip and nail products that are designed to be 'versatile and wearable' while 'instantly reminding you of Barbie'
Barbie vegan makeup
The line includes lip and nail products

An LA-based cosmetics brand has teamed up with toy maker Mattel to launch a new line of Barbie-themed vegan nail products and lipsticks.

Brussels-born Elin Dannerstedt started NCLA in 2011 to satisfy growing cruelty-free cosmetic demand.

Over the years, the company has worked with Glamour magazine, Hello Kitty and Beyonce.

Barbie's global reach

Mattel launched a new toy fashion doll in 1959 that went on to become a global phenomenon. Over the years, Barbie has had many guises and amassed an enormous collection of accessories, as well as expanding her reach into animated films, TV specials, video games and the world of pop music.

Announcing the new line, Dannerstedt revealed that one of her long-term dreams has been a collaboration with Barbara Millicent Roberts, or Barbie for short. That dream has now come true.

"What I'm most excited is that although we’ve done so many important collaborations, this is our very first lipstick collaboration," said Dannerstedt. "It was key to create colors that instantly reminded you of Barbie, while being versatile and wearable."

Getting your vegan Barbie on...

At the top of the Barbie-themed tree is a $110 collector's box containing four 4g jelly lip balm sticks and four 10 ml bottles of brightly-colored nail polish.

Other products available in the new collection include Barbie Party nail lacquer that comes wrapped in a limited edition Barbie box and puts purple star glitter on your finger ends for a 'totally 90s' look.

If you want your nails to go full-on Barbie, NCLA has you covered with a hot pink cream lacquer dubbed Barbie Pink.

Vegan nails

The Bubblegum Pop cuticle treatment comes in a bottle sporting a Barbie motif. This vitamin E extract coupled with sunflower seed oil 'revitalizes and hydrates your cuticles and nails' while giving off a bubblegum scent in the process.

And if you want your nails to absolutely rock with Barbie style, NCLA has added several flavors of nail wraps to the collection, including the boldly psychedelic Totally Hair version. Each box comes packed with 26 self-adhesive nail wraps and a full-size nail file.

The Barbie collection - which creators say will have you 'feeling totally Barbie' in no time - is available now direct from NCLA as a limited edition, though exactly how limited hasn't been revealed.

Sign up for our newsletter to get the best of Plant Based News delivered to your inbox weekly.
------

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Some of our articles are published as a team, which means the article has been produced by a collection of people rather than one author. If you have any questions regarding what is written above please contact us.

(c) 2018 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week on YoutubeFacebookInstagramTwitterour weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day