Fans of UK television program Countryfile were outraged by a segment highlighting animal activism that aired during last weekend's episode.
The show's host, Tom Heape, was featured speaking with animal rights activist and Animal Equality Executive Director Dr. Toni Shephard – who did not mix messages about vegan advocacy.
Speaking to the organization's goal, Dr. Shephard said: "Ultimately, the best way to spare animals from suffering is simply not to eat them."
The program also showed select footage of said suffering.
The pair discussed activist demonstrations such as sit-ins, protests, and other farm visits - many of which are designed to help consumers make ‘informed choices’ about what they eat.
Dr. Shephard explained that Animal Equality's work is about exposing the truth and that it's often as simple as 'just opening the door and filming what is happening there'.
She added: "Most consumers really don't know that most pigs are fattened indoors on barren slatted floors with very little enrichment."
Incensed viewers took to Twitter to express their issues with the segment.
One commenter wrote: "Don't have any issues with people choosing to be a vegan .... so long as they don't try and abuse and bully others who choose differently #countryfile"
Another wrote: "Bloody hell tonight's #countryfile is WILD. Vegan terrorists followed by a woman making sporrans from road kill and now Jack Munroe."
When vegans and animal rights advocates joined the conversation, in defence of the segment, a lively debate ensued.
One user wrote: "Don't just threaten to 'switch off', stop eating all animal products and stop this cruelty. Countryfile showed the truth for a change. #Vegan #RickyGervais #countryfile"
Another added: "So many people are threatened by veganism that the only way they can deal with it is too attack vegans. #KeyboardWarriors"
Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.