The product, which is made from mung beans, was created to 'to scramble and taste just like eggs' - but with a lower environmental footprint.
Bulk packs, containing two 12-ounce bottles, recently launched at 10 of the store's locations in Southern California. They will land in select outlets in the Pacific Northwest from next week.
JUST recently revealed to Plant Based News that US sales data shows that its product is the #1 liquid egg in the Natural Channel - beating off competition from chicken egg products.
In January, the company revealed that it had sold the equivalent of two million eggs sold since rolling out the product to retailers and restaurants in September.
"Two million is good, but we're pushing for two billion in the next few years." JUST CEO Josh Tetrick told Plant Based News. "I'm grateful to my team and the customers out there who made this big milestone happen."
The JUST Egg product will launch in Europe in the fourth quarter of 2019, subject to regulatory approval.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
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