Cosmetics Company Takes Stand Against Yulin Dog Meat Festival

100% of profits from selected items will help animals in need
Yulin Festival
It was estimated that 10,000 dogs would be killed at the 2016 festival

Eco-conscious natural beauty brand 100% Pure will be donating a portion of its profits for the month of May toward the rescue of Yulin dogs otherwise destined for slaughter.

Animals in need

The brand is offering nine sets for shoppers to choose from, indicating that all of the profits will go directly to a soon-to-be disclosed charity.

The webpage reads: "We're currently vetting different charities that are working on the ground to save as many dogs as possible, we'll announce our final partners soon."

100% Pure Yulin Campaign
One advert from the company says 'dogs are not food' (Photo: 100% Pure)


The sets available for purchase include a makeup brush set, nail polish bundles, and various skin care packages.

While some of 100% Pure's products contain 'honey ingredients', the company is in the progress of veganizing the entire collection.

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.

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