Six of the world's leading companies have vowed to prevent 10 million metric tonnes of global plastic waste, after signing on as Principal Members to a new activation hub dubbed 'ReSource: Plastic'.
Keurig Dr. Pepper, McDonald's, Procter & Gamble, Starbucks, Tetra Pak, and The Coca-Cola Company are the global giants who have joined ReSource - which was launched by environmental organization World Wide Fund for Nature (WWF).
The initiative aims to help the companies 'align their large-scale plastic commitments from aspiration to meaningful, measurable action'.
"Addressing the plastic problem in our oceans, rivers, and land is everyone's responsibility – including the companies that use much of the plastic in the world today. It's a complex issue with no one-size-fits-all solution, and that's why we're so energized by the approach WWF is taking with the ReSource program," said Virginie Helias, Vice President, and Chief Sustainability Officer, Procter & Gamble.
"ReSource will bring a systems approach in partnership with many stakeholders - common metrics, best practices, accountability - that is much needed to accelerate progress on long-term solutions."
McDonald's Executive Vice President and Chief Supply Chain and Sustainability Officer, Francesca DeBiase, said the company was 'proud' to join ReSource.
She added: "This partnership perfectly aligns with our ambition to use our Scale for Good and work with others to develop thoughtful, scalable solutions that will make a significant impact on the plastic pollution challenge."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Liam is a writer and poet from the north of England. His work has been featured in Gay Times Magazine, Attitude Magazine, Oh Comely, and The Huffington Post. He loves vegan mac and cheese more than anything else in the world.
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