Mainstream Canadian network CNBC has compiled a list of 'foods you will be eating in 2018'.
Topping its list is 'vegetable protein', which it says 'no longer means dry, tasteless 'meat' patties and reconstituted tofu'.
Taste test - Beyond Burger .v. Impossible Burger
Listing Beyond Meat and Impossible Foods as market leaders, the article claims: "These innovative products are made with plants but 'bleed' just like real meat with the help of beet juice."
Ken Harris, Managing Partner at Cadent Consulting Group, told CNBC that these products are aimed at meat eaters as well as veggies and vegans.
He added: "In 2018, meat alternatives are really going to launch.
"It tastes good. It hasn't in the past."
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Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
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