Clothing Company ETHCS Drops Ex-Vegan Tim Shieff

Remaining company members said they had enjoyed a good professional and personal relationship with Shieff - but that everyone involved decided it was better for him to leave
Vegan brand ETHCS
The brand sells popular vegan-message clothing (Photo: ETHCS)

Athlete Tim Shieff has been dropped by vegan clothing company ETHCS as a result of him returning to eating animal products.

The brand, which created the popular 'NAGEV' and 'VGANG' designs was founded by Shieff, who worked alongside a team - Benj, Ellis, and Bob. The remaining company members have posted on Instagram to confirm the brand is still vegan following numerous queries across social media.

Meanwhile, Shieff today released a video on his YouTube channel explaining that he is no longer vegan.

Ex-vegan

"When Tim told us of his intention to return to eating animal products, we were obviously very shocked and upset," ETHCS told Plant Based News

"For a long time Tim had been an inspirational example for veganism, as well as a good friend who has inspired us all, but this lifestyle change was something none of us could get on board with.

"We have all been proud vegans for many years, and promoting the vegan message and ethical lifestyle choices was very important to us all. Considering ETHCS was founded on these same principles, we all agreed it would be best if Tim stepped away from the company. And in time Tim agreed too."

'More important than an individual'                  

Benj, Ellis, and Bob confirmed they have all enjoyed a good working and personal friendship with Tim, but felt that what the company stood for was more important than any individual.

"Our message has always been that ETHCS stands for living consciously, ensuring your actions and choices are not to benefit yourself at the expense of others i.e. 'there is no 'i' in ethics'," they said.

"We did not feel that the company could continue with Tim living in a way that we perceived unethical. We owed that to the company, everyone that supports us, and to veganism as a whole."

Sign up for our newsletter to get the best of Plant Based News delivered to your inbox weekly.
------

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Some of our articles are published as a team, which means the article has been produced by a collection of people rather than one author. If you have any questions regarding what is written above please contact us.

(c) 2019 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week on YoutubeFacebookInstagramTwitterour weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day