A new book by a high profile vegan advocate has been released today.
Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World, is by Paul Shapiro, Vice President of Policy for the Humane Society of the United States.
In it, Shapiro shares the story of 'the race to create and commercialize cleaner, safer, sustainable meat - real meat - without the animals'.
Clean - aka lab - meat is grown in a lab. Because it requires the use of animal cells, it is contentious with some vegans, as a non-vegan product.
But others consider the product to be a step forward in terms of its impact on animals and the environment. The book 'examines the debate raging around the quest for clean meat'.
According to publishers: "Since the dawn of Homo sapiens some quarter million years ago, animals have satiated our species' desire for meat.
"But with a growing global population and demand for meat, eggs, dairy, leather, and more, raising such massive numbers of farm animals is woefully inefficient and takes an enormous toll on the planet, public health, and certainly the animals themselves."
Shapiro asks - what if we could have our meat and eat it, too?
He describes clean meat as 'the next great scientific revolution - discovering new ways to create enough food for the world's ever-growing, ever-hungry population'.
The publisher says: "Enter clean meat - real, actual meat grown (or brewed!) from animal cells - as well as other clean foods that ditch animal cells altogether and are simply built from the molecule up.
"Whereas our ancestors domesticated wild animals into livestock, today we're beginning to domesticate their cells, leaving the animals out of the equation."
You can buy the book here
Maria is the head of written content for Plant Based News. Also a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.