British television presenter, naturalist, and wildlife photographer Chris Packham says that animal products should come with warning labels similar to those on cigarettes.
He also noted that the narrative consumers are being sold about the welfare of livestock is inaccurate.
He said: "There are photographs on cigarette packets of diseased lungs in an attempt to be factual but as shocking as possible, why wouldn’t we do it for food?
"If you pick up a pack of eggs from some ghastly farm and it had a photograph of birds in cramped cages, the impact on sales would be instant."
The public figure's commentary came in support of an article by The Sunday Times' Ben Webster which called for an end to dishonest marketing in animal agriculture.
Webster wrote: "Supermarkets are selling meat with misleading labels that falsely suggest that the animals were reared outdoors when they actually spent their lives inside giant sheds on factory farms."
He went on to describe how packaging for products such as meat, dairy, and eggs shows animals living in idyllic, pastoral conditions when the reality is quite the opposite.
The vast majority of animals raised for consumption spend most of their lives indoors - with many never going outside at all.
Webster recommends, among other things, that shoppers look for products with the labels 'Free Range' and 'RSPCA assured' - however, even these can be deceiving.
The Daily Mail published an expose in 2016, which featured photos and video of a farm which was both free range and RSPCA-certified, revealing that the animals were kept in 'shocking' conditions.
The photos and video pictured 16,000 hens kept in 'narrow shed housing', ill, balding, and surrounded by their own feces.
Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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