China To Launch Its First Mainstream Vegan Yogurt

The product, which has taken three years of research and development, will become available to consumers next month according to reports
Chinese yogurt
The product will reportedly hit shelves next month (Photo: Nongfu Spring)

The first 'mainstream' vegan yogurt is set to hit shelves in China in April.

Food giant Nongfu Spring created the range which reportedly took three years of research and development.

Chinese media has speculated that the product could be 'the start of a completely new category of yogurt in the industry'.

Vegan yogurt

The range, which will include three flavors - walnut, coconut, and almond - will capitalize on the growing global demand for vegan food - a report released in 2018 by Innova Market Insights showed there was a 62 percent increase in plant-based product

"The dairy alternatives market has been a particular beneficiary of this trend," Lu Ann Williams, Director of Innovation at Innova Market Insights, said in a statement.

"With the growing availability and promotion of plant-based options to traditional dairy lines, specifically milk beverages, and cultured products such as yogurt, frozen desserts and ice-cream."

'Something new'

Speaking about the yogurt sector, she added: "In the move to offer something new, we are starting to see an increasing variety of non-soy plant-based ingredients, including cereals such as rice, oats, and barley.

"We also noticed an increase in nuts, such as almonds, hazelnuts, cashews, walnuts, and macadamias, as well as coconut and more unusual options such as lupin, hemp and flaxseed."

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Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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