Vegan Happy Meals? Chef Currently 'Testing Plant Based Cheese' For New Veggie Café Chain

According to the venture's chef, flavor is the most important thing
‍Pure Filth will open next year the doors to a permanent location next year (Photo: Pure Filth)

Celebrity chef Gizzi Erskine is currently testing vegan cheese options for the vegetarian 'healthy junk food cafe' chain she will be opening next year.

The eatery - called Pure Filth - will have three London locations opening in 2018. The locations are currently unknown, though at least one bricks and mortar venue has been pinned down.

From next week the chef, who has opened the venue in collaboration with nutritionist Rosemary Ferguson, will be serving her food at a pop-up location at the Tate Modern Gallery on London's South Bank.

Erskine is testing vegan cheese, according to this post on her Instagram feed (Photo: Instagram)


According to the team behind the venture: "Pure Filth offers 'healthy food for hedonists'. 

"Challenging the maxims that fast food cannot be healthy, and healthy food cannot taste great, it aims to balance decadent lifestyles with delicious and nourishing cuisine. 

"Dishes and juices packed with flavour use nutritional science to target different areas of wellbeing."

Vegan cheese

The menu currently boasts vegetarian McDonald's-style Happy meals (priced at £20) and Big Macs (£9) - but Erskine is currently testing vegan cheese options for the meals.

The chef already offers vegan shakes (made with Booja Booja ice-cream), as well as sweet potato fries.

Taking to Instagram, the chef wrote: "Recipe testing with new turmeric buns and vegan burger sauce. I know we said no to vegan cheese but this just landed and it’s actually GREAT. 

"Few more tests and well make our mind up if we’re going to use it."

PBN has contacted the Tate Modern and will update this story with confirmation re: vegan cheese/sauce options.

Those wanting to eat at Pure Filth at the Tate Modern should book tickets here


Can Major Drive To Increase 'Accessible' Vegan Options Boost Movement? 

Celeb Lea Michele: 'I Keep My Home Completely Vegan'

The Top 5 Most Exciting Vegan Films Being Released In 2018

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Some of our articles are published as a team, which means the article has been produced by a collection of people rather than one author. If you have any questions regarding what is written above please contact us.

(c) 2019 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day