International DJ Charlotte Devaney has teamed up with animal rights charity PETA to launch a new vegan campaign.
The campaign - which includes a track and video called You'll Never Get This Avocado Beat Out of Your Head - is now live in the US.
According to a PETA spokesperson: "The documentary What the Health and the animal rights action-adventure Okja - both of which are available on Netflix - were released months ago, but the two films STILL have folks ditching meat, eggs, milk, cheese, and other animal-derived foods.
"But when it comes to eating vegan, the number one question on most meat-eaters’ minds is 'what do you eat?'.
"This collaboration between PETA and recording artist, DJ, and animal activist Charlotte Devaney shows avocado can answer this question many times over."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.