A host of celebrities including Joanna Lumley and comedian John Bishop are supporting World Meat Free Week [ WMFW].
The event - which will take place from June 11-17 - offers participants support and recipes for signing the pledge.
According to the organization: "We care passionately about the health of our fragile planet and would love your support. By getting involved in World Meat Free Week you’ll be helping to improve your health and sustainability as well as that of your friends, family, classmates or employees. You will reduce your carbon footprint, and help to drive the change needed."
Plant Based News is a partner for the scheme. PBN Co-founder Robbie Lockie said: "The idea that we can live without meat is an alien concept for much of Western society.
"Initiatives like WMFW are a great way to get people thinking about alternatives and ways they can cut back or cut out animal products completely.
"At Plant Based News we are pragmatists and we understand the challenges many people face in staring the transition away from animal products.
"We are excited to partner with WMFW along with our peers Proveg to help support the drive to see more people going meat free.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.