Meat giant Cargill has invested in pea protein brand PURIS in an attempt to 'accelerate a new wave of sustainable plant-based foods'.
Acknowledging the rapid rise in consumer demand for plant-based protein, Cargill wants to expand into the sector.
David Henstrom, Vice President, Cargill Starches, Sweeteners and Texturizers, said: "PURIS is a game changer in terms of taste and vertical integration in pea protein.
"Cargill is excited to expand into the emerging pea protein space while continuing to support our conventional agricultural crops.
"It's clear that PURIS is in alignment with Cargill's vision to meet the growing demand for protein globally and to help customers deliver label-friendly products without sacrificing taste."
PURIS President, Tyler Lorenzen, added: "Cargill's financial backing and market reach will power significant expansion of our operation globally.
"We will add substantial capacity, including a second plant, while maintaining our focus on U.S. production.
"With Cargill's support, our plant-based ingredients become available to customers and consumers on a global scale.
"Our founder set out to feed the world in 1986. Now it's coming true."
The investment follows a wave of meat producers pumping cash into plant-based businesses, in an attempt to not lose their massive market share as vegan-friendly foods become more popular.
Most famously, Tyson Foods - one of the largest meat processors in the world - owns an undisclosed stake in food tech company Beyond Meat.
Tom Hayes CEO, Tyson Foods, says: "Plant-based protein is growing almost, at this point, a little faster than animal-based, so I think the migration may continue in that direction."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.