Copper Branch, which has more than 30 eateries in Canada, will open its first US location will be 195 Bleecker Street, in the SOHO/Greenwich Village area of Lower Manhattan on February 1.
The chain, which currently has nearly 40 restaurants worldwide, serves all-day breakfast, lunch, and dinner with a menu that includes power bowls, soups, sandwiches, burgers, wraps, salads, sides, desserts, and smoothies.
In a statement sent to Plant Based News, Copper Branch CEO Rio Infantino said he believes the brand attracts a mix of consumers, including vegans, vegetarians, and flexitarians.
He added: "We estimate that the vast majority of our customers simply want to eat real food that tastes great for a change! That is why serving great tasting, chef-inspired power foods is the key to our success. That is especially true in an area filled with top-tier eateries like NYC.
"New York City was a clear choice for our first U.S. location as it provides great visibility for the brand and is one of the world's most recognized active and forward-thinking cities. Like our brand ethos, NYC epitomizes strong roots while simultaneously being dynamic and embracing the future."
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Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
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