Canadian Government To Invest $150 Million In Plant-Based Sector

The decision reflects increasing demand for plant-based protein
High protein pulses, such as lentils, are a major crop of Western Canada

The Canadian Government is set to invest $150 million in the plant-based food sector - in the wake of a national shift toward plant-based diets.

The cash injection has come from a $950 million 'Supercluster Initiative' aimed at funding innovation in the food and manufacturing sector.

The investment was supported by the findings of market research, as well as lobbying of the 120 companies which make up Protein Industries Canada, and will fund agricultural and culinary innovation.

Market research

One Neilson study found that 43 percent of Canadians are trying to eat more plant-based food.

Another indicates that 23 percent of consumers want more plant-based protein on the market.

Plant protein

Frank Hart, Chair of Protein Industries Canada, played a big role in lobbying for the plant-protein investment - which will emphasise high-protein legumes, and extracting protein from canola.

Hart said: "It's a market that’s expected to expand in a significant way."

The nation is also adapting its food guide to put more emphasis on plant-based foods

Ongoing shift

This investment seems to be part of a greater shift in the approach of Canada's Government to the food industry, as well as diet and nutrition.

In a 2017 draft for a revised food guide, governmental organization Health Canada emphasized plant based proteins, and removed dairy entirely.

Pulse Canada CEO, Gordon Bacon, said: "Consumers are looking for better nutrition in the foods they buy, they are looking to protect their health."

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PBN Contributor:

Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.

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