Soup Giant Campbell 'Wants To Bring More Plant Based Foods To Consumers'

The brand says it's committed to creating more veg options
The food giant wants to create more vegan food (Photo: Instagram)

Food giant Campbell Soup has joined the Plant Based Foods Association - a trade group representing the vegan food sector.

Launched in March 2016, the Plant Based Foods Association [PBFA] advocates on behalf of its members and works to expand markets in the retail and foodservice sectors. Campbell is the first major food company to join the PBFA.

It represents more than 80 of the nation’s leading plant-based food companies, 'advocating for a level playing field, and working to expand markets for this fast-growing sector of the food industry'. 

Committed

In recent times, Campbell has 'accelerated innovation efforts to bring more packaged fresh and refrigerated products to the retail perimeter'.

"We are committed to providing our consumers with food choices that meet their nutrition, well-being and lifestyle needs," said Ed Carolan, President, Campbell Fresh. 

"Working together with the Plant Based Foods Association, we can advance our shared goal of bringing more plant-based foods to consumers."

Thrilled

"We are thrilled to have Campbell join our membership,” said Michele Simon, executive director of The Plant Based Foods Association. 

"With their leadership, the plant-based foods sector is certain to grow even faster. We look forward to a long and productive partnership."

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