When California's chain restaurant Luna Grill released a burger containing a plant-based Beyond Burger patty this week, it added that it would not be veganizing the burger by customer request.
The company normally tops the burger with feta, and while this can be removed, most of Luna Grill's burgers are cooked in butter and the company is unwilling to cook the Beyond Burger patties on a separate grill.
The website simply states: "Not able to prepare vegan style."
It also says, however, that the sandwich is the 'perfect option for Flexitarians' - and highlights that the patty is 'made directly from plants'.
Luna Grill does offer a few fully vegan options - and both vegan and vegetarian dishes are clearly marked on the chain's menus.
The primary concern with their Beyond Burger is apparently cross-contamination.
A Luna Grill Spokesman said: "The Beyond Burger is not cooked in butter. Beyond Burger can be made with just plant-based ingredients, but it is prepared on the same grill we use for our other menu items, which means it might come in contact with animal products."
Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.