Earlier this week PBN reported that the fast-food giant had launched a European alternative to its new US sandwich the Impossible Whopper, featuring tomatoes, lettuce, mayonnaise, ketchup, pickles, and onions, called the Unbelievable Whopper. Unlike its American counterpart, it does not feature the Impossible Burger patty, reportedly due to food regulations around key ingredient heme.
The chicken burger comes in a fresh potato bun with mayonnaise, tomatoes, and lettuce. Removing the mayo from the sandwiches makes them suitable for those on a plant-based diet, according to reports.
"Unbelievable is launched in a time where we see a lot of the guests wanting to find more alternatives on the menu and decrease their meat-consumption," Iwo Zakowski, General Manager Burger King Sweden and Denmark, said in a statement.
"Just like everything on our menu, we never compromise on taste and live by the motto that 'taste is King'.
"With this approach in mind, we hope that the plant-based burgers will appeal to both new and existing Burger King guests and in turn, be a new growth driver for our business. "
The new options are currently available in eight restaurants in Stockholm, Gothenburg, and Malmoe. They will roll out to all Swedish restaurants later this Summer.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
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