Brighton Japanese Restaurant Searches For The City's Best Vegan Chef

Restaurant entrepreneurs are looking for a chef who can create the best plant-based food which is not only sustainable for the environment, but restorative
Chef prepares a meal
The hunt is on for Brighton's best vegan chef (Photo: Adobe. Do not use without permission)

The Great Moshimo Vegan Challenge, the event which earned Brighton's Japanese restaurant MOSHIMO a prestigious PETA award for the promotion of plant-based eating, returns for its ninth year on November 22.

The event was set up by MOSHIMO in 2009 to demonstrate what its menu might look like in the future if fish stocks continue to deplete at the present rate.

For one night only, Brighton's most celebrated chefs come under one roof to create Japanese-inspired plant-based dishes to be voted on by customers.

Vegan sushi

Among those attending will be chefs from award-winning 64 Degrees and sister restaurant Murmur, Market, La Choza, and Pizzaface, along with chefs from MOSHIMO.

In addition to the competing dishes, MOSHIMO will provide its own award-winning vegan sushi throughout the night.

The event has completely sold out, with over 150 attendees demonstrating the growing interest in plant-based eating across the whole of Brighton's dining scene.

Sustainable eating

"We're keen on promoting not just sustainable, but what we call 'restorative' eating, a type of ethical consumption which aims not just to make the environment sustainable, but to actually restore and improve it – to give back more than we take away," said Nicholas Röhl, Co-owner with Karl Jones of the independent restaurant.

Scientists believe that the world's oceans will be without fish by the middle of this century if fishing methods do not change substantially.

"Demand for fish continues to grow, and the methods for catching fish remain unsustainable, so we're keen to look at approaches to protect fish stocks for future generations," added Karl Jones.

"One of the ways we can do this is to increase the amount of plant-based food and decrease the amount of animal or fish protein on our plate."

Last year, MOSHIMO introduced 50 percent off Vegan VVednesdays where Moshimo Members can enjoy half-priced plant-based food at the restaurant.

MOSHIMO will be announcing the winner of Thursday's competition following the event. Previous winners have included VBites, Rootcandi, and Terre a Terre.

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Rob is the founder of, a business and marketing consultancy specialising in the vegan and plant-based industry. He works primarily with vegan businesses, as well as supporting other businesses integrate vegan products into their product mix. He lives in Brighton, UK.

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