BREAKING: Top Makeup Brand Hourglass Cosmetics To Go Fully Vegan By 2020

The luxury brand has pledged to become 100 percent animal-free
The brand is committed to creating products free of animal ingredients and cruelty (Photo: Instagram)

Cult favorite Hourglass Cosmetics has announced today that it will sell vegan-only products by 2020.

The makeup brand, which is cruelty-free, will eliminate animal-derived ingredients such as beeswax, lanolin (a wax derived from sheepskin), and carmine (a dye made from beetles' wings) from its collections.

CEO Carisa Janes announced that the company will be asking bio-tech experts to find new animal-free ingredients that don't compromise quality.


"Luxury is a combination of innovation and integrity, and our values have always been exemplified in our commitment to creating cruelty-free products," Janes said of the transition. 

"If we are truly committed to being 100 percent cruelty-free, we shouldn’t have animal-derived ingredients in our products."

Some of Hourglass' bestsellers are already vegan, including its Veil Mineral Primer and the Ambient Lighting Palette.


BAN: India Puts An End To Wild Animal Circuses

Major Retailer Marks And Spencer Launches Extensive Veggie And Vegan Range

Dairy Giant Danone To Invest $60 Million In Plant Based Milk Production

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica

(c) 2019 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day