BOSH!'s debut cookbook is the fastest-selling cookery book of 2018 according to Nielsen BookScan, and the fastest-selling title of its kind since records began.
Written by the foodie duo behind BOSH! - Henry Firth and Ian Theasby - BOSH!: Simple Recipes. Amazing Food. All Plants., which is currently topping WH Smiths' non-fiction chart, was released on April 19.
It has won praise from celebrities and influencers including Pamela Anderson and The Hairy Bikers, who dubbed it 'really great'. The title has been described as 'breakout' by its publishers at HarperCollins, with HQ Marketing Director Joanna Rose adding that its content is 'fresh, creative and tempting'.
"We're excited and honored by the overwhelmingly positive response to our first cookbook," Firth and Theasby told Plant Based News: "That this was the fastest-selling cookbook of 2018 (not just the biggest vegan cookbook) shows just how much perceptions are changing.
"It now feels archaic to describe vegan food as dull and boring. So many great people are doing great work to make vegan food mainstream.
"Just three years after we went vegan we're so pleased to see many restaurants now have vegan menus, vegan street food is the best in the UK and even supermarkets are offering vegan ranges."
The book is available now
BOSH! were quick to credit other innovators within the vegan sphere - as well as their own burgeoning fan base - for the success of the title.
"It's all this great work done by everyone that has allowed the BOSH! Cookbook to have such success, and we're grateful to everyone for that, whether they're a vegan cook, a business owner or a campaigner," they said.
"And most importantly, we're grateful to everyone who has ever watched, shared or now read a BOSH! recipe! Deliciously vegan dishes are all over the internet now, cooked by famous chefs, plant-based athletes and Instagram sensations alike.
"We're proud to say that the videos on our BOSH! channels have reached over a billion people worldwide, helping to show just how gorgeous plants can be.
"This as a sign that things are changing, and that vegan food is now synonymous with deliciousness. Let's show the world just how delicious veggies can be!"
The pair are launching a book tour, with various locations across the UK - and the US - lined up. You can find out more here
BOSH!: Simple Recipes. Amazing Food. All Plants. is available in the UK now, and in the US in early May. You can order it here
Maria is the head of written content for Plant Based News. Also a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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