TheVeganKind, a five-year-old company from married couple Karris and Scott McCulloch, is now turning over £2 million in sales annually thanks to growing plant-based demand.
The company was launched in 2013 when the pair, who at the time were new parents to their first child, saw a demand for more vegan options in Glasgow.
Now being called one of the 'UK's fastest growing vegan businesses', the couple launched their startup as a monthly vegan subscription box service - but have expanded to include an online 'Vegan Supermarket' where customers can peruse individual items.
They now ship more than 9,000 orders each month - still offering both a food-based Lifestyle box and a Beauty box, in addition to item-by-item orders.
Both Karris and Scott cite animal rights as the primary motivator for their veganism, although neither were vegan when they first met.
Karris made the transition from vegetarian to vegan during the course of their relationship, with meat-eating Scott not far behind.
He said: "I had turned a blind eye for so long, but I couldn't ignore what I was seeing and hearing any longer.
“It all just felt so horrendously unnecessary.”
Karris describes Scott's transition to veganism as 'one of the happiest days' of her life.
He said: "I remember thinking veganism would be 'hard'.
"But that's simply not true, it could not be easier."
Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.