BLOOMBERG REPORTS: Retail Giant Target Ditches Hampton Creek Products Permanently

More than 20 products have been pulled from Target's shelves
Just Mayo is Hampton Creek's flagship product (Photo: Hampton Creek)

US retail giant Target will be permanently ditching products made by vegan startup Hampton Creek, according to a story broken by Bloomberg.

The products - including Hampton Creek's flagship item Just Mayo - were removed from sale two months ago, after Target received an anonymous tip-off about safety issues.

These safety claims included allegations that products posed health threats (for salmonella and listeria), and were mislabeled, containing undeclared ingredients including honey.

Untrue

But these claims were never substantiated.

The Food and Drug Administration [FDA] said it was monitoring the situation, but had not received any reports of people falling ill from Hampton Creek products.

Hampton Creek responded immediately to these allegations with a statement saying: "The allegations that our products are mislabeled and unsafe are false.

"We have robust food safety standards, and as such, we remain confident about the safety of all products we sell and distribute.

"We look forward to working with Target and the FDA to bring this to a quick resolution."

Relationship

But despite the FDA clearing Hampton Creek, Target decided not to reinstate Hampton Creek's products.

An email statement by Target spokesperson Jenna Reck said: "Recently, the FDA closed its file on Hampton Creek products.

"Although the FDA is not pursuing this further, we used the opportunity to review our portfolio, as we regularly do, and decided to reconsider our relationship with Hampton Creek.

"We are not planning to bring Hampton Creek products back to Target and have openly communicated our decision with the Hampton Creek team."

Reck reportedly would not share any further details, saying simply that there were 'multiple reasons for ending the deal'.

Troubles

With the Target deal worth a reported annual $5.5 million to the San Fran startup, the move will come as a blow to Hampton Creek, which has already seen its fair share of troubles.

These include board members walking out, an alleged 'coup' attempt by former senior staff, legal wrangles, and reported death threats against CEO Josh Tetrick.  

According to Bloomberg, the relationship was severed because Target did not like the way Hampton Creek announced to the media that it had been cleared by the FDA.

Hampton Creek spokesperson Andrew Noyes told Bloomberg: "Target informed us that sharing with the public the FDA’s conclusion that our products are safe violated Target’s vendor communication guidelines."

Violated

An email statement from Hampton Creek to tech news outlet TechCrunch said: "We understandably felt there was a necessity to share the FDA’s conclusions, so we did.

"Target publicly said they would leave this in the hands of the FDA.

"Target informed us that sharing with the public the FDA’s conclusion that our products are safe violated Target’s vendor communication guidelines.

"Target told us that is what drove their decision to end our relationship."

Thankful

Hampton Creek CEO Josh Tetrick added his own email statement that said: "We’re thankful to the millions of consumers and a growing number of partners who continue to support our mission to build a food system where everyone is eating well.

"We’ve learned that focusing on doing good work, the kind that has an enduring impact, is the best way to approach these types of challenges."

READ MORE:

Hampton Creek 'In Talks' With Global Meat Giants To License Its Cultured Meat Technology

Hampton Creek Hires Investigators After Products Removed From Target Stores: Discovers Fraud

New Problems For Vegan Start-Up Hampton Creek As Products Removed From Stores

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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