Fast-food chain, Blaze Pizza, which is well known for being backed by celebrity basketball player LeBron James, has welcomed spicy vegan chorizo to its menu.
The eatery, which already offers its vegan customers dairy-free cheese, tested the meatless chorizo out in several restaurants last year.
Announcing the launch of its latest plant-based offering on Instagram, Blaze said: "Vegan Blazers—your day has come! Vegan Spicy Chorizo is now available at our U.S. locations!"
According to USA Today, the company's Executive Chef, Brad Kent, said: "I wanted to create a vegan topping that pizza lovers would enjoy regardless of their dietary preferences.
"Since there wasn’t anything on the market that was flavorful or spicy enough for us, I started developing the recipe by bringing in over 20 different chilies and other spices."
The meatless chorizo, which is prepared in-house, is now available for no extra charge and has been reportedly been a popular choice with non-vegans.
Kent added: "We knew we had a hit on our hands when meat-eating guests, and team members, started ordering it as the stand-alone protein on their pizzas."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Liam is a writer and poet from the north of England. His work has been featured in Gay Times Magazine, Attitude Magazine, Oh Comely, and The Huffington Post. He loves vegan mac and cheese more than anything else in the world.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.