Sweden showed a significant decrease in meat consumption in 2017 - a shift which has been accredited in part to the vegan movement.
Statistics from the The Swedish Board of Agriculture showed the nation’s largest annual decrease in animal consumption since 1990 - a drop of 2.2kg per capita.
The previous four years had shown 'stable' consumption. The report also noted a trend towards eating more animals raised in Sweden.
The Swedish Board of Agriculture credited a series of issues for the year's decrease.
Agricultural Investigator, Åsa Lannhard Öberg, said: "There are many reasons for the reduced consumption of meat, but the vego trend, climate debate, health aspects and ethical reasons are some."
This shift may also be happening due to the dietary choices of upcoming generations.
Polling as far back as 2014 - funded by Animal Rights Sweden (Djurens Rätt) - found that a surprising 17 percent of Swedes between the ages of 15 and 34 were vegan or vegetarian.
Gabriela Turneborg, consumer director at Animal Rights Sweden, claimed the growth was expected.
She said: "It's pleasing that the figures [of veg*ns] have increased over the last five years, but I would have been surprised if they hadn't."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.