Big Dairy Brands Vegan Activists 'Triggered Terrorists'

Western United Dairymen has issued a newsletter on how to fight against animal activists - branding them a 'domestic terrorist threat'
Vegan activists
Activists have been branded 'terrorists' by a dairy group (Photo: Adobe. Do not use without permission)

A US dairy group has branded vegan activists 'triggered terrorists' in a newsletter about how to ward off the threat of the animal rights contingent.

According to the newsletter from Western United Dairymen, which is dated November 15, the organization 'knows there will be increasing days of action coming', and has provided a list of protocols animal ag facilities can put in place 'to prepare'.

These include putting up 'no trespassing signs' at every entrance and having a designated 'activist agent' working during every shift.

Vegan activists

The newsletter was shared online by Matt Johnson, Press Coordinator at Direct Action Everywhere, a global animal advocacy network.

"We've managed to be both 'triggered' and 'terrorists' in the watchful eyes of animal ag," wrote Johnson, who does a weekly round-up of DxE's appearances in the news.

Speaking on video, he added: "[This] industry response is something we've come accustomed to, though this one is a little more alarmist than usual...When they throw these claims out there...they do this because it has worked for them historically."

The newsletter

'Vegan challenge'

The meat industry predicted it would face issues from the growing vegan lobby last year, when a leading animal ag figure named animal activism one of the six major challenges to overcome in 2018.

Writing for agribusiness news site Feedstuffs, Chuck Jolley, President of a food marketing firm whose clients include Cattlenetwork, said activists are 'still out there; smarter, well-financed, more sophisticated and deeply determined to end animal agriculture'.

Jolley also offered tips to animal agriculture businesses to avoid being exposed for bad practices, and calls activist organizations like Mercy for Animals and Direct Action Everywhere 'demons'.

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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