US retail giant Whole Foods is out of plant-based Beyond Meat stock at select locations due to demand so high the producer can't 'keep up'.
A photo shared this week to alternative social media website Reddit, pictured a sign in store explaining the shortage.
This trend was also confirmed by Beyond Meat Executive Chairman Seth Goldman in a Plant Based News exclusive earlier this month.
Discussing the Beyond Sausage - which is currently only offered at Whole Foods - he told PBN Founder Klaus Mitchell: "We are not able to keep up with the demand just in that chain.
"It's gunna be a while before it makes it over to Europe."
Due to the explosive demand, Beyond Meat recently announced plans to open new production facilities - which will effectively triple the brand's production capacity and allow for an expanded range of products.
On top of this, Beyond Meat CEO Ethan Brown said: "Our expansion not only brings more jobs and opportunity to this special community but also furthers Missouri's position as a leader in the production of plant-based meat."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.
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