Beyond Meat has opened its major new research and development center at the company's headquarters in Los Angeles.
The 26,000 square foot Innovation Center is the home of Beyond Meat's Manhattan Beach Project - a plan to perfectly build meat directly from plants by employing the skills of almost 100 scientists, engineers, food technologists, chefs and managers. According to the brand, it will create 50 new jobs over the coming year, and is working with universities and research centers in the U.S. and abroad to identify the best scientists and engineers in their respective fields to fill them.
The center, which is seven-times the size of its existing facility, is broken into eight distinct labs. It also features a test kitchen that will be used to host chefs and culinary experts, offering a gourmet-style space where chefs can experiment and test new products.
PBN interviews Beyond Meat CEO Ethan Brown. Subscribe to PBN's YouTube Channel here
Ethan Brown, Beyond Meat CEO and Founder, said: "The use of science and technology to build meat directly from plants, coupled with a commitment to all natural and non-GMO ingredients, is the core of our company. At Beyond Meat, we strive to understand meat at new levels, and then rebuild it using amino acids, lipids and minerals from plants.
"What the animal has done throughout history - organize plant material in the form of muscle or meat - we believe we can do more efficiently to the benefit of human health, the environment and animal welfare.
"The path to the perfect build of meat from plants is both long and steep, but with every iteration we are getting closer and closer. I am so pleased to join our special group of scientists, engineers, chefs and managers in announcing the opening of our new state-of-the-art innovation center."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.