Partnered with distributors The Authentic Food Co [TAFC], Beyond Meat has announced plans to launch its hugely popular Beyond Burger in the UK.
Beyond Meat Founder and CEO Ethan Brown said: "Reflecting rapid demand growth in the United States and sustained interest from international markets, we've taken steps to significantly increase our production capacity."
Beyond Meat now has plans to launch in 'Germany and the rest of Europe, Canada, Australia, Mexico, Chile, Israel, UAE, Korea, Taiwan and South Africa' this year.
The Beyond Burger is specifically designed to look, taste, and cook just like real meat, an approach aimed at allowing consumers to have the meat experience, while minimising impact.
Brown said: "By creating great tasting products that are better for people and the planet, we are enabling consumers to eat more of the things they love, not less.
"The partnership with The Authentic Food Co is an exciting opportunity for us to bring our flagship product to consumers across the pond."
Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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