Beyond Meat Announces UK Launch Of Beyond Burger

The brand has plans for massive international expansion this year
The Beyond Burger is designed to look, taste, and cook just like real meat (Photo: Instagram)

Partnered with distributors The Authentic Food Co [TAFC], Beyond Meat has announced plans to launch its hugely popular Beyond Burger in the UK.

Going international

After the announcement of an impending Germany release, as well as the brand's successful spread in the US and Hong Kong, it will soon be available in the UK, in both restaurants and stores.

Beyond Meat Founder and CEO Ethan Brown said: "Reflecting rapid demand growth in the United States and sustained interest from international markets, we've taken steps to significantly increase our production capacity."

Beyond Meat now has plans to launch in 'Germany and the rest of Europe, Canada, Australia, Mexico, Chile, Israel, UAE, Korea, Taiwan and South Africa' this year.

Beyond Burger
Beyond Meat is sold in the meat aisle, alongside animal products (Image: Instagram)

'Flagship product'

The Beyond Burger is specifically designed to look, taste, and cook just like real meat, an approach aimed at allowing consumers to have the meat experience, while minimising impact.

Brown said: "By creating great tasting products that are better for people and the planet, we are enabling consumers to eat more of the things they love, not less.

"The partnership with The Authentic Food Co is an exciting opportunity for us to bring our flagship product to consumers across the pond."

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PBN Contributor:

Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.

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