Beyond Burgers Sell Out 'Immediately' At German Lidl Stores, Causes Surge In Company's Shares

The well sought-after vegan patty was reportedly selling out across the country the same day it hit the shelves
SOLD OUT (Photo: Beyond Meat)

Beyond Meat's Beyond burger has been reported by several German media outlets to have sold out 'immediately' in a number of Lidl, causing a surge on the stock market for the company.

In midday trade on Wednesday - the first launch day of the sought-after product in Germany's Lidl stores - shares in the meatless brand increased by an estimated 6.7 percent.

According to several social media posts, people visited up to three different stores to try and get their hands on the plant-based product, as many stores sold out in less than 24 hours.

'They were all sold out'

One person Tweeted: "Lidl Germany is selling beyond meat this week and in the vegan Facebook group of my city everyone is like 'Did someone find it?... It was sold out! ...Where did you get it?'"

While another said: "I had to go to three different stores, they were all sold out! Keep going, is already a success here!"

Beyond Meat shares

Beyond Meat launched on the New York's Nasdaq exchange earlier this month, and witnessed its share price rocket.

The company originally sold 9.6 million shares at $25 - now priced above $90 according to Investing - in what has been described as the biggest share surge of any debut listing since 2008.

"It really is a wonderful feeling to be able to welcome people in who have helped this brand," said Ethan Brown, Beyond Meat CEO.

Sign up for our newsletter to get the best of Plant Based News delivered to your inbox weekly.
PBN Academy launches with a selection of simple courses on health and wellness, how to rise a child vegan, reversing type-2 diabetes with diet and more. Join free today

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Liam is a writer and poet from the north of England. His work has been featured in Gay Times Magazine, Attitude Magazine, Oh Comely, and The Huffington Post. He loves vegan mac and cheese more than anything else in the world.

(c) 2019 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day