Italian entrepreneur and celebrity Tommy Chiabra has backed plant-based startup Beyond Meat.
Beyond Meat is known for producing vegan patties and sausages that look, smell, taste, and cook like traditional animal meat.
The entrepreneur, who created luxury brokerage company Royal Yacht Brokers, explained his move: "Replacing animal proteins with plant protein sources is a revolution that will work wonders for human health, for the environment, for the conservation of natural resources and for the animals.
"The meat industry has a strong environmental impact. Investing in ethical and environmental causes is one of my commitments as a businessman who looks to the future as an activist.
"For me not only the business, but also making more changes in the world is important."
Chiabra will meet Seth Goldman, Executive President of Beyond Meat, in Milan this summer, to discuss the development of the Californian company in Europe.
PBN interviews Beyond Meat CEO Ethan Brown
Former CEO of MacDonald Corporation, Don Thompson, has also just fundraised $55 million to finance the research and development of Beyond Meat.
Other investors in the plant-based startup include Biz Stone and Evan Williams, Co-Founders of Twitter, and Tyson Foods, the largest meat producer in the US.
The Beyond Burger is currently featured in the menu of over 4,000 restaurants in the US, and sold in retailers next to products of animal origin.
Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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