Beyoncé And Jay-Z Urge Fans To Go Vegan With Lifetime Tickets

The superstar couple, known as the Carters, are promoting the plant-based diet through their new project: The Greenprint
The Carters are giving away lifetime tickets (Photo: Twitter)

Beyoncé and Jay-Z are giving away lifetime tickets to either of their concerts to a fan that makes the pledge to go vegan.

In Marco Borges' book The Greenprint: Plant-Based Diet, Best Body, better World, Beyoncé, and Jay-Z share their views on their health and the environment.

'Let's take this stand together'

The couple said: “We all have a responsibility to stand up for our health and the health of the planet.

“Let’s take this stand together. Let’s spread the truth. Let’s make this mission a movement.”

The Carter's latest project, The Greenprint, has a 22-day meal plan, a shop stocked with protein bars and powders, and the opportunity to submit your pledge to go vegan, or reduce your meat intake.

'It starts with one meal'

Their website reads: "By eating just a few plant-based meals we can improve our environmental impact.

"It starts with one meal, but can expand to a lifetime of positive global impact."

Beyoncé announced she was following a plant-based diet last year, in the run-up to her performance at Coachella.

She wrote on Instagram: "44 days until Coachella!! Vegan Time!!”

For the chance to win the lifetime ticket, which are estimated to be worth around $12,000, click here to sign up.

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Liam is a writer and poet from the north of England. His work has been featured in Gay Times Magazine, Attitude Magazine, Oh Comely, and The Huffington Post. He loves vegan mac and cheese more than anything else in the world.

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