Chain restaurant Bella Italia has launched a new menu - and vegan cheese is among the offerings.
According to the chain, the new menu which was developed by Executive Chef, Vittorio Lettieri, is responding to the increasing popularity of veganism, as well as growing demand for 'healthier options'.
Vegan dishes at Bella Italia now include pizza with plant-based cheese, as well as a range of pasta (which can be switched out for spiralized 'courgetti'), mushroom risotto, bruschetta, and a burger.
James Spragg, Chief Operating Officer, Casual Dining Group, said: "Against a challenging market backdrop, we’ve had a very positive start to the year, as Italian food remains incredibly popular with UK diners.
"We operate in a fast-paced industry, and innovation is imperative for success so we need to continually build on this momentum. This latest menu innovation reflects the rise in popularity of healthier alternatives and ethical choices, but also demonstrates our commitment to always listen to our customers, and the market, and our willingness to adapt.
"Crucially, we'll always do this whilst staying true to our identity and brand DNA, which for us is creating genuine Italian dining experiences to enjoy with friends and family."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.