BEAUTY: The Top 4 Cruelty Free Vegan Mascara Dupes

You can replace high street favorites with cruelty-free alternatives
You can easily find cruelty-free and vegan versions of high street mascara (Photo: Luca Iaconelli)

Animal-derived ingredients are commonly found in cosmetic products, and eye makeup is no exception. 

Have you ever tried to find a vegan mascara


They virtually all contain animal derivatives, in particular beeswax. 

The wax is a gentle sticking agent, used in eye makeup to stiffen the product - and in mascara it helps to prevent smudging and smearing. 

Luckily, many brands now consider ethics more carefully, and use mascara formulas that are free-from beeswax and other animal ingredients. 

So, if you’re searching for a vegan-friendly mascara, here are four of the best. 

1. Best for Sensitive Eyes 

Swap No7 Extreme Length Sensitive Eyes Mascara for PHB Ethical Beauty All-In-One Natural Mascara 

PHB Ethical Beauty’s mascaras are 100 percent vegan, natural, organic and certified halal. 

This award-winning mascara thickens, lengthens and volumises the lashes. The water-resistant formula is gentle, it’s PH balanced for very sensitive eyes and won’t irritate, smudge or flake – what more could you want? 

PHB has a no animal testing policy and 20 percent of profits are donated to charity. 

If you shop with PHB you’re helping to make a positive impact on lives around the world.  
RRP - £15.95


There are all kinds of vegan mascaras available (Photo: franchise opportunities)

2. Best for Lengthening 

Swap Benefit ‘They’re real!’ for Lengthening mascara for Medusa’s Makeup Witch Lash Mascara

Medusa’s Makeup is a fun, vibrant range of fantastic vegan-friendly products. The Witch Lash mascara in Black Noir is cruelty-free and vegan. 

A flexible rubber wand makes application easy, get right to the roots and ends of the lashes for a lengthening effect.  

RRP - £9.99 ($12)


3. Best for Volumizing

Swap Revlon Ultra Volume Mascara for Benecos Vegan Volume Mascara

With its thick brush, the Benecos Vegan Volume Mascara coats every individual lash, giving an intense volumised look. Its mild formulation and affordable price tag makes this black mascara suitable for day-to-day use. 
(RRP - £7.95).

4. Best for a False Lash Effect 

Swap L’Oréal False Lash Sculpt Mascara for VE Cosmetics Mermaid Lash Mascara

This clever duo helps to replace the need for false lashes (many of which aren’t vegan).

Apply the deep black mascara, and follow with a coat of special fibers to give a false lash effect. 

Finish with a second coat of mascara to thicken and lengthen the lashes. 

VE Cosmetics is PETA-registered cruelty-free and vegan.

If you’re switching to a cruelty-free makeup kit, discover cruelty-free, ethical beauty brands with Little-Known Box. Use code VEGANBEAUTY10 for 10 percent off all orders


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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Helen is a London-based beauty entrepreneur, start-up consultant and founder of multiple ethical beauty brands and businesses. With 16 years’ experience in the beauty industry, she is a qualified beauty therapist, makeup artist and nail technician. She is passionate about cruelty-free, indie beauty and small business.

(c) 2019 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

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