The 15-minute movie documents the moral struggle of cattle farmer Jay Wilde, who eventually sent his cows to Hillside Animal Sanctuary in Norfolk, after deciding he could no longer slaughter animals. Wilde is now vegan.
According to the filmmakers, the screening -which has been facilitated by animal welfare charity Humane Society International - will be shown in a bid to inspire agricultural policy change.
"We never could have predicted this, but to try and inspire change in agricultural policies, 73 Cows will be screened at the European Parliament in Brussels this March," said the film's director Alex Lockwood.
"Myself, Jay and Katja [Wilde] will also be taking part in a post-screening Q&A. Thank you to the Humane Society International for inviting us."We never expected our little film could potentially have a direct impact on European policy. We're beyond proud. Never underestimate the power of film."
"73 Cows is a film that captures the zeitgeist of compassionate eating, beautifully documenting the emotional and moral journey of a farmer no longer able to look his animals in the eye and then send them to slaughter," Humane Society International UK Executive Director, Claire Bass, said about the film.
"His [Jay Wilde's] personal epiphany that cows are thinking, feeling creatures with individual personalities mirrors the realisation by millions of consumers worldwide that there is a strong ethical as well as environmental imperative to leave meat off the menu.
"The film's BAFTA win is immensely timely, highlighting to farmers and policy makers that a vital shift away from animal agriculture and towards a plant-based future is both possible and positive."
73 Cows is currently available to watch for £5 on Curzon Home Cinema. It will be released on Vimeo where it can be viewed for free on April 1.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.