Award-Winning Vegan Cheese Daiya To Launch In UK Stores Including Sainsbury's

The brand says UK fans have been asking for the products for years
Cheezy Mac will be one of the products on offer (Photo: Instagram/hold_the_olives)

Award-winning plant-based cheese from Daiya will be available for the first time ever in the UK from this month.

According to Daiya, the products will be available from selected Whole Foods Markets, Sainsbury's and specialty online vegan vendors throughout the London area.

The first retailer to stock the product is cult online store The Vegan Kind.

Daiya Cutting Board Collection Shreds, along with Slices, Blocks, Cream Cheeze Style Spreads, Cheezy Macs and some dressings will be on offer.

'Momentous launch'

Terry Tierney, Daiya CEO, said: "We recognize that consumers in the UK are making conscious choices to embrace both a healthier planet and healthier lifestyle.

"Our fans across the UK have been petitioning for Daiya products for years. This momentous launch demonstrates we are another step closer in our continued journey in bringing the incredible benefits of plant-forward living to more people worldwide.

"We've created great-tasting, allergy-friendly comfort foods that have delighted consumers in North America for more than a decade. We're pleased to finally share our craveable comfort foods to a larger audience and provide delicious options for every day part."

The shreds will also become available (Photo: Daiya)

'Delighted'

Scott McCulloch, Co-founder of The Vegan Kind (along with wife Karris) told PBN: "We are delighted to finally be able to announce that we will soon be stocking the amazing Daiya - long loved across the pond.

"We've been waiting for Daiya to hit UK shores for some time now. Finally the day has come and we're so excited to be able to provide this product for our UK consumers.

"Plant-based foods are blowing up across the world and at The Vegan Kind we want to make sure we're the first to get them for you and continue the growth of this amazing surge within veganism."

Controversy

Daiya faced some controversy last year when it was acquired by global healthcare giant Otsuka Pharmaceutical Co. Ltd for a massive $325.5 million.

When it was revealed that Otsuka tests on animals, a number of vegans decided to boycott the brand.

Others - including The Vegan Strategist - said the move was essential if the brand was to go global, offering a wider range of products.

Since the acquisition, Daiya has created new lines, including pizza, burritos, and dessert products.

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PBN Contributor:

Maria is the head of written content for Plant Based News. Also a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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